The Systematic Innovation Method
The research results of Prof. R. Finke and Prof. Jacob Goldenberg enable an approach to the search for ideas, which systematically leads users to new ideas. This is how their employees can always develop new ideas - ideas that come from the inside, surprise their customers, create new needs and fit into your company ideally.
The principle of “systematic innovation” is based on the “Functioned Form” process of Prof. Ronald Finke. He came to know that there are two ways to the idea. In the classical way you are looking for yourself, by asking customers or looking in other ways for a “problem”, which is then solved by an idea. The second way forces us into a given “virtual situation”, of which we must try to make the best. This path quickly leads to really smart ideas.
Through the innovative patterns discovered by Prof. Goldenberg in Israel, which may explain 85% of all successful innovations retrospectively, one is at any time able to elaborate many
virtual situations from an actual situation (current product, business model or process) and easily derive further ideas.
In this way, one can approach methodically new ideas and creativity becomes a mere child's play. In addition, this approach offers numerous, thought-provoking ideas in different directions that lead to completely different but valid ideas. Use search engines for ideas and anchor innovation in the company.
Our innovation team has successfully used this approach in dozens of industries since 2007 and has launched many successful innovations that way. Our different formats from method training for employees to targeted innovation and problem-solving workshops, can be individually adapted to your success.
The Innovation Patterns
Based on the TRIZ method, Prof. Jacob Goldenberg of the IDC Herzliya in Israel found five simple patterns that represent the DNA of successful ideas and innovations:
Subtraction: The removal of core components according to the motto “less is more” helps to radically rethink and to identify simple, smart solutions.
Multiplication: The multiplication of a core components with a simultaneous change leads to an easily implementable, qualitative change of the initial situation.
Division: Distributing, splitting or moving components or process steps provides approaches for simplification, improvement and radically new ideas.
Unification: By combining the functions of internal and adjoining resources, intelligent, streamlined solutions and completely new concepts are being created.
Dependencies: By breaking up internal and external dependencies of components, or by re-linking them, you discover new ideas, possibilities and markets.
Book: Inside The Box
The book 'Inside The Box - Innovation with Method' by his two colleagues Prof. Drew Boyd (USA) and Prof. Jacob Goldenberg (Israel) was published and thanks to his experience adapted to the German market by our innovation specialist M.Sc. Philipp Gasteiger in the “Symposium-Verlag”. In this book you can get acquainted with methods, their origins and backgrounds by the interesting examples and stories he used.