Creativity can be learned!

The ‘SIT’ method according to Prof. Goldenberg enables you to systematically develop new ideas and smart solutions for all areas and is easy to learn and easy to use. This makes brainstorming and problem solving an everyday skill.

mouse scroll down

What you can expect in the workshop “Systematically to new Ideas”

The SIT method was inspired by the Russian TRIZ method and was developed in the 1990s by Prof. Jacob Goldenberg (et al.) in Israel. It is essentially based on the ‘Function-follows-Form’ process according to Prof. Ronald Finke and the five patterns of innovation according to Prof. Jacob Goldenberg. It makes it possible to systematically break up cognitive fixations and to lead experts to new ideas. Problems are quickly and systematically identified and obvious solutions are found. In addition to the theoretical introduction to the method, practical exercises are developed together with the participants and adapted to the needs of the participants. The workshop is aimed at small and medium-sized companies and is equally suitable for the development of new products, processes, services or business models. The participants thus receive an overview of all innovation possibilities for their area within a short time.

Your benefits of the workshop

In our workshop we will take a closer look at these exponential organizations.

  • Be innovative systematically and according to scientific methods
  • Reach creative solutions quickly and cost-effectively at any time
  • Identify problems quickly and systematically and find obvious solutions
  • Become creative yourself and strengthen innovation from within the company

Course Details

Goal 1


Goal 2


Goal 3



Dipl.-Ing. Philipp Gasteiger

Senior SIT Facilitator, Innovation Specialist, Expert in Digitization.Studied civil engineering at the TU Munich with focus on traffic planning. In numerous innovative mobility and online projects he got to know the SIT method and is Innovation Expert and SIT Facilitator since 2011.

Experience: BMW, BASF, Siemens, Lufthansa, Porsche, Vinci, Shell, ThyssenKrupp, DMK, ERGO, ZF, P&G, Eckes-Granini, Abbvie, Axians, Lilly, Telekom Austria, Henkel, AB Inbev, G+D, Knauf, SAV…

Start now!

As data, analytics and AI are more embedded in the daily operations of most organizations, it is clear that a radically different approach to data architecture is required to build and grow a data-centric enterprise.